New Products Management 11-e
前兩天在誠品書局看到這本 New Products Management 11-e，翻一翻目錄，覺得很心動!但是我想New Products Management 11-e 在博客來網路書店上買應該會比較便宜，
也可以順便參考其他 New Products Management 11-e 的讀者心得分享，以及推薦 New Products Management 11-e 文章佳句!
New Products Management 11-e 這本書真的太讚了，你一定要買回來看!!(讚啦......)
最後呢!我決定再博客來網路書店買，因為品質有保障，也不擔心買貴，還有博客來網路書店每日一書66折!
湊一湊，就免運費了，不買實在太可惜了！
博客來e-coupon
New Products Management 11-e 是我在博客來網路書店買的，商品網址如下: 博客來網路書店
商品網址:
書本內容:
1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.
2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.
3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management
4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.
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